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| Search Results for: Tobacco, Alcohol, and Other Drugs - Tobacco Advertising and Marketing
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Clearing the Smoke About Cigarettes: Creating Anti-Smoking Ad Campaigns Geared Towards Kids
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Grade(s): 6-12 |
| Materials: no |
Internet required: no |
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In this lesson, students explore the many causes and effects of cigarette smoking in order to create anti-smoking campaigns geared towards other students.Students list reasons why people smoke and reasons why people should not smoke; evaluate whether any of the reasons why people smoke are justifiable and why people smoke when they know that smoking is hazardous behavior
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Do You Believe This Camel?
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Grade(s): 5-8 |
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This lesson shows how tobacco advertising creates a deceptive image of the consequences of smoking. Students begin by taking a critical look at some tobacco ads that ignore the health hazards and promote smoking as a desirable, fun activity, and compare these ads to mock advertisements that "tell it like it is." Students discuss how tobacco marketers target young people.
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Freedom to Smoke
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Grade(s): 5-8 |
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In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom. Students identify the activities, lifestyles and role models that define the “independent” man and woman in our society. They then analyze ads that associate smoking with images of independence.
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Gender and Tobacco
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Grade(s): 7-9 |
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Internet required: no |
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In this lesson, students explore gender-related influences on smoking. They discuss the numbers of male and female smokers in Canada and around the world, and the strategies used by tobacco companies to reach both men and women. In separate groups, male and female students explore and discuss the relationship between smoking, the tobacco industry, tobacco marketing, and their gender, by deconstructing and analyzing tobacco ads from magazines for men, for women, and for a general audience.
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Mirror Image
Risky Business: Investigating Connections Between Teens' Movie Viewing Restrictions and Their Use of Tobacco and Alcohol
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Grade(s): 6-12 |
Materials:  yes |
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In this lesson, students learn about a recent Dartmouth study that connected teenagers' movie viewing restrictions with their tobacco and alcohol usage. They then conduct their own research in tobacco and alcohol use among teenagers by devising surveys to be distributed and analyzed in their own school setting.
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Selling Tobacco
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Grade(s): 7-10 |
| Materials: yes |
Internet required: yes |
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In this lesson, students explore how tobacco advertising has evolved over the past sixty years. They begin by discussing advertising techniques used by the tobacco industry; and then they compare ads from the 1940s, '50s, '60s, '70s and '80s, with more recent tobacco advertising.
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Smoking
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Grade(s): 9-12 |
| Materials: yes |
Internet required: no |
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Students will be able to do the following:
1. Understand some of the physical dangers of smoking
2. Understand that various factors influence their decision making
3. Understand the different advertising strategies that tobacco companies use
4. Discuss personal responsibilities regarding smoking
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Thinking Like a Tobacco Company: Grades 4–6
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Grade(s): 4-6 |
| Materials: yes |
Internet required: no |
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In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty. Students explore how the tobacco industry creates a false image of the effects of smoking in order to make smoking appear to be a desirable activity. Assuming the roles of marketing personnel in a tobacco company, students suggest ways to exploit teenage girls, teenage boys, and adults.
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Thinking Like a Tobacco Company: Grades 7-9
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Grade(s): 7-9 |
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Internet required: no |
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In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes. Students begin by looking at the reasons why the tobacco industry needs to recruit "replacement" smokers.
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Tobacco Advertising in Canada
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Grade(s): 8-10 |
| Materials: yes |
Internet required: yes |
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In this lesson, students explore the ways in which tobacco products are marketed. Students explore the ways in which tobacco companies use sponsorship, promotions, retail displays, awards, clothing and collectibles as a way to reach consumers - despite advertising restrictions. Students also discuss which of these strategies are most likely to influence teens, and the relationship between advertising and other factors that may contribute to smoking. The lesson concludes with a neighborhood 'tobacco audit' conducted by students to determine whether or not tobacco is promoted locally.
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Tobacco Labels
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